Why Bitcoin Needs A Marketing Department Today


This is an opinion editorial by Maxx Mannheimer, a former sales account manager with a background in training and industrial-organizational psychology.

These days, it seems like every preposterous blockchain project has a group of founders funneling tremendous amounts of money (or premined tokens) into social media marketing. They pay teenage influencers to pitch their scripts to millions of followers in the hopes of pumping the market cap of vaporware projects that will never get out of the alpha stage. In the best cases, their intentions are good and the execution is bad, but in many cases, their intention is bad and their execution is flawless. The history of cryptocurrency rug pull operations speaks for itself.

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