Pepsi is replacing Sierra Mist, a lemon-lime soda brand that launched in 1999, with the new lemon-lime soda brand called Starry.
The new caffeine-free soda is the latest beverage brand in Pepsi’s portfolio. The company describes as “great-tasting soda bursting with lemon lime flavor.”
Starry is marketing its brand primarily to Gen Z customers with the slogan “Starry Hits Different.”
The company has released a regular and zero sugar option of the lemon-lime drink.
According to CNN, Pepsi made the decision to ditch Sierra Mist, a competitor to Coca-Cola’s Sprite, because it had less than 1% of the soda market. Also, sales had been declining steadily since 2018.
Pepsi attempted to revive their lemon-lime soda offering in the past. There was a brief time where Sierra Mist underwent a name change in 2016 and was called “Mist Twist.”
Our journalism needs your support. Please subscribe today to NJ.com.
Katherine Rodriguez can be reached at [email protected]. Have a tip? Tell us at nj.com/tips.