Martino Cartier was a regular on HSN for years.

The South Jersey hairstylist promoted products on TV over the course of a decade, demonstrating the use of hairstyling tools.

Now Philadelphia magazine reports that relationship has soured. Cartier is suing HSN for defamation after the shopping network fired him Jan. 4.

The $50 million lawsuit, filed in federal court in Philadelphia, is Cartier’s response to HSN axing the hairstylist for alleged misconduct.

Cartier owns Martino Cartier Salon in Sewell and is founder of Wigs & Wishes, an organization that provides free wigs to women and girls who have cancer and grants wishes for children with cancer, through which he has hosted fundraising events with Paula Abdul, who serves on the group’s board. He has also appeared on the Bravo reality show “Tabatha’s Salon Takeover.”

HSN sent Cartier an email saying he had been fired for allegedly making “unwanted physical contact with multiple team members” on air in December. The message also claimed Cartier appeared intoxicated.

Cartier denies the claims, saying his behavior was no different on those days than normal — he touched the hair of models and “occasionally made consensual, incidental contact with their necks and shoulder.” He said he routinely hugs people.

“I will cherish every moment at HSN, recalling all the lives that I have changed, and those that have changed me,” Cartier said in a statement issued by his lawyer to Philadelphia magazine. “Unfortunately, I will no longer be a part of the HSN family, which is not by choice. This abrupt separation has rocked my universe.”

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Amy Kuperinsky may be reached at [email protected] and followed at @AmyKup on Twitter.

By Antoni

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