HBO Max just got a little more expensive.

Existing subscribers will see the streaming service’s first price increase in February.

Customers received notice of the change Thursday. Subscribers on the ad-free plan will notice their bill going from $14.99 per month to $15.99 per month (or $149.99 per year, a discount of 20%) on or after Feb. 11.

The change has already gone into effect for anyone subscribing on or after Jan. 12. The HBO Max plan with ads, introduced in 2021, remains the same price, $9.99 per month (or $99.99 per year, a discount of 16%).

“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” Warner Bros. Discovery said in a statement to Variety.

HBO Max debuted in 2020. Since then, following a change of WarnerMedia’s ownership from AT&T to a merger with Discovery, cuts have been made to programming. Some shows — like HBO’s “Westworld” and episodes of “Sesame Street” — have been removed.

Other series were canceled. The show “Minx” was given the ax despite being renewed by the streamer (Starz just picked up the show).

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Amy Kuperinsky may be reached at [email protected] and followed at @AmyKup on Twitter.

By Antoni

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