Gucci To Accept Bitcoin, Crypto In Select U.S. Stores Today

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  • Luxury fashion-house Gucci announced it would begin accepting bitcoin in physical stores.
  • The feature rollout is a pilot beginning in five U.S. locations with plans to extend it to all stores in North America directly owned by the company.
  • It is unclear whether Gucci will automatically convert payments received in cryptocurrencies to fiat currency like the U.S. dollar.

Gucci is launching a pilot to test the acceptance of bitcoin in five of the luxury fashion house’s U.S. stores with plans to extend the functionality to all non-franchise North American shops, according to a report from Vogue Business