Bitcoin And The Most Valuable Brands Of The 21st Century Today

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Brands — A Topic Even More Mysterious Than Cryptography Itself

The King Of Brands Has Been Dethroned

Did you know Coca-Cola was, until recently, considered the most valuable brand in the world? The value of a brand is called “brand equity.” There’s even a dictionary definition for it:

“The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.”

Coca Cola bottle

( Photo/Laura Chouette)